Hi again, it’s me, Rachel. The middle sister behind Middle Sister Socials. In true middle child fashion, I’ve always been the connector, the creative, and the one making sure everyone feels seen. And that’s exactly the energy I bring to social media management.

I’ve spent years creating content across fashion, lifestyle, wellness, and beyond — writing captions that feel natural, designing visuals that catch the eye, and building strategies that help brands grow online (without burning out in the process). From running Instagram feeds to producing user-generated content for national brands, I know how to make social media feel approachable, intentional, and fun.

At Middle Sister Socials, I take the guesswork and stress out of posting, so you can focus on your business while your socials stay consistent, engaging, and true to your brand voice. Whether it’s planning a week of content, editing reels that pop, or simply giving your feed a little more personality — I’m here to help your brand stand out and connect with your audience.